Who knew this would be a thing.
Back when I pulled out my papyrus to study economics, never did I dream that one day people would make their living by bouncing from one short term job to another. Benefits, pension, stability….these were the words that we lived by. Temp was just something you did to pay the bills until you got a “real” job.
For those of you who aren’t acquainted with the term, gig economy is one where workers are contracted for short term positions. Ie: temping. We just needed to find a fancy name for it so that it looks good with a hashtag. This is how many people now make their living.
But intersecting with the gig economy, we have the internet based cash flow. We all know that google, and yahoo, and facebook treated their creators fairly well financially. But we also know that the internet has spawned influencers. Influencers get money and gear from companies, because influencing has become the new sort of advertising. If you want to sell something to the demographic that spends the most money on non essential goods, you need to have your brand gracing the channels of youtube, or the pages of Instagram.
How do you become an influencer?
Get a lot of followers.
How do you get a lot of followers?
? ? ? ? ? ?
This is where the game gets tricky. My daughter likes a youtuber who does exercise videos- she thinks the young woman explains the exercises well, has a sunny personality and is easy to follow. The youtuber has created a brand and receives exercise clothing and gear which she markets on her channel, as well as creating a line of her own goods. This is a pretty good use of the internet as a tool for marketing. She doesn’t do stunts or gimmicks or tricks. She basically sells her attitude. The only problem with this model is that her followers are of the fickle group who switch what they like fairly quickly, so I hope she is saving money for when she’s not the flavor of the month. Her product has a shelf life.
That’s the problem with milk, and the problem with many of the people who try to make money off of youtube, instagram and blogging. You have a unique perspective, and people start following you. You’re trending- you see your stats rise….
And then they plateau….
Or they dip…
So what do you do?
You make outrageous statements. You attempt outrageous stunts. You attempt anything that will make you go viral.
The internet has created an environment where bad is now good for the wallet. Want people to listen to your music? Start a feud with someone. Want someone to buy your product? Have someone nefarious use it or wear it. Want for score a big sponsor? Do something outrageous, dangerous, stupid….
No publicity is bad publicity, right?
How much of the junk on social media can be traced back to money, and the want/need for it?
What do we think about internet based economics?