Some of my blog friends have questioned why they blog. So let’s think about that for a moment? Why do you blog?
Of course, as this is my blog, and I’m selfish, I’m going to lead off and tell you why I blog. I blog in the morning, usually when everyone is out the door. Much like a pitcher in the bullpen, blogging is my warm up. Before I start working on my book, I need a way to wake up my brain. I need an exercise to get my fingers moving. I need the excuse to actually boot up the computer. These are the very practical reasons for blogging.
I also blog because I find it fun. It gives me the opportunity to write about things that are on my mind, almost like someone doing morning pages. I throw out some sort of idea or thought bottled up in my brain, and I see what happens with it. I also get to play with words and phrasing, think about new ways to present ideas. and try to be witty and clever.
Why blog instead of journal? Because having a blogging community makes me feel like I am responsible for writing with a certain routine and consistency. Habits can be good, especially for someone with my temperament. And of course, when you blog you get feedback. Do you know how many blog ideas have been generated by posts? I have two possible ideas from yesterdays post- ideas and thought expand when you throw them out to the universe.
But that’s just me. Why do others blog? Now there are all sorts of reasons, but let’s talk about: money. Some people blog because they want to make money.
Can you make money blogging?
I think you can make money doing just about anything. Look at mood rings, chia pets, and pet rocks as examples. But what does making money blogging actually entail?
Many people have a blogger/vlogger that they sight as an example how “easy” it is to make money doing this. Spoiler alert: it’s not that easy.
First off, you have to write the sort of blog that will generate followers. To really obtain a large following, you must have a broad yet specific theme to what you are doing- just broad enough to generate large groups of readers, yet specific enough to be different from everyone else. You must also pander to your audience: you have to try to offend as few people as possible. Advertisers/sponsors do not like it if you offend people. And let’s face it, that’s how you make money: sponsors. You need a big company with a big message.
Secondly, blogging in this capacity is really hard work. I read a lifestyle blog put out by Shannon Ables. Her blog appears in my inbox on Friday mornings, and it’s really more like a newsletter. She has at least 5 different sections with new and well thought out content. She has brand names and links all over the place. A blog of this capacity is not thrown together in 20 minutes before she has her coffee: it is cultivated carefully and crafted precisely. I can not imagine how many hours go into this endeavor. She has also branched out into lifestyle books and has a podcast. I am assuming she has endless meetings with sponsors and advertisers and publishers and agents and about a thousand other professionals. It is a full time job. (though it is actually her side hustle, as she’s a teacher)
How many hours a week do you want to put into your blog? Seriously. Because if the answer is less than 20, you are probably not going to make a tremendous amount of money blogging. But then you can argue, how much money is a lot.
Can you make money blogging? Sure.
It is easy to make money blogging? Nope.
So as you work on your blog today, or tomorrow or whenever, I want you to ask yourself why you blog, and what it means to you. And then create the blog that represents you and what you want to accomplish.